search query: @author Simon, J. L. / total: 7
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| Author: | Simon, J. L. |
| Title: | What do Zielske's real data really show about pulsing? |
| Journal: | Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 415-420 |
| Index terms: | ADVERTISING |
| Language: | eng |
| Abstract: |
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