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| Author: | Mahmoud, E. Rice, G. |
| Title: | Use of analytical techniques in international marketing. |
| Journal: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 7-13 |
| Index terms: | INTERNATIONAL MARKETING MARKETING STRATEGY DECISION ANALYSIS METHODOLOGY |
| Language: | eng |
| Abstract: |
SCIMA