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| Author: | Brucks, M. Armstrong, G. M. Goldberg, M. E. |
| Title: | Children's use of cognitive defenses against television advertising : a cognitive response approach. |
| Journal: | Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 471-482 |
| Index terms: | CONSUMER ATTITUDES TELEVISION ADVERTISING CHILDREN |
| Language: | eng |
| Abstract: |
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