search query: @author Howard, D. G. / total: 7
reference: 4 / 7
| Author: | Howard, D. G. Ryans, J. R. |
| Title: | Advertising executives' perceptions of satellite TV's potential impact on the European market. (!Satellite television) |
| Journal: | European Journal of Marketing
1989 : VOL. 23:5, p. 22-30 |
| Index terms: | TELEVISION ADVERTISING EUROPE, WEST |
| Language: | eng |
| Abstract: |
SCIMA