search query: @author Reichel, J. / total: 7
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| Author: | Reichel, J. |
| Title: | How can marketing be successfully standardised for the European Market? (!Marketing standardisation) |
| Journal: | European Journal of Marketing
1989 : VOL. 23:7, p. 60-67 |
| Index terms: | MARKETING EEC MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA