search query: @author Dixon, D. F. / total: 7
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| Author: | Dixon, D. F. Wilkinson, I. F. |
| Title: | An alternative paradigm for marketing theory. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:8, p. 59-69 |
| Index terms: | MARKETING THEORY |
| Language: | eng |
| Abstract: |
SCIMA