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| Author: | Friedman, H. H. Friedman, L. |
| Title: | Endorser effectiveness by product type. |
| Journal: | Journal of Advertising Research
1979 : OCT, VOL. 19:5, p. 63-71 |
| Index terms: | ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR MOTIVATION RESEARCH |
| Language: | eng |
| Abstract: |
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