search query: @author Marmorstein, H. / total: 7
reference: 6 / 7
Author: | Lynch, J. G. Marmorstein, H. Weigold, M. F. |
Title: | Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations. |
Journal: | Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 169-184 |
Index terms: | CONSUMER CHOICE CONSUMER BEHAVIOUR BRAND CHOICE CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
SCIMA