search query: @author Broadbent, S. / total: 7
reference: 4 / 7
Author: | Broadbent, S. |
Title: | Modelling beyond the blip. |
Journal: | Journal of the Market Research Society
1990 : JAN, VOL. 32:1, p. 61-102 |
Index terms: | ADVERTISING MATHEMATICAL MODELS |
Language: | eng |
Abstract: |
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