search query: @author Broadbent, S. / total: 7
reference: 4 / 7
| Author: | Broadbent, S. |
| Title: | Modelling beyond the blip. |
| Journal: | Journal of the Market Research Society
1990 : JAN, VOL. 32:1, p. 61-102 |
| Index terms: | ADVERTISING MATHEMATICAL MODELS |
| Language: | eng |
| Abstract: |
SCIMA