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| Author: | Szybillo, G. J. Berger, R. |
| Title: | What advertising agencies think of focus groups. |
| Journal: | Journal of Advertising Research
1979 : JUN, VOL. 19:3, p. 29-33 |
| Index terms: | GROUPS INTERVIEWING MARKETING PSYCHOLOGY |
| Language: | eng |
| Abstract: |
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