search query: @author Brucks, M. / total: 7
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| Author: | Brucks, M. Schurr, P. H. |
| Title: | The effects of bargainable attributes and attribute range knowledge on consumer choice processes. |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 409-419 |
| Index terms: | CONSUMER CHOICE BARGAINING MULTIATTRIBUTE MODELS PURCHASING |
| Language: | eng |
| Abstract: |
SCIMA