search query: @author Hofheinz, P. / total: 7
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| Author: | Hofheinz, P. |
| Title: | Toying with TV tie-ins |
| Journal: | TV World
1988 : FEB, VOL. 11:2, p.38-40 |
| Index terms: | |
| Language: | eng |
| Abstract: | In the early 1980s new kinds of toys were produced by Mattel company which soon became very popular among children. Then Mattel contacted Filmation suggesting to make TV series for children with their favourites. This way those who watch the programmes will buy the toys and vica versa. The idea proved to be excellent. |
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