search query: @freeterm strategy / total: 7
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| Author: | |
| Title: | Grey spotlights sponsored TV |
| Journal: | Broadcast
1988 : APRIL 8, p.19 |
| Index terms: | |
| Freeterms: | Business division, Corporate video, New strategy |
| Language: | eng |
| Abstract: | Grey Communications is interested in sponsored television with special regard to its new division. The company already possesses the Lexington Broadcast in the USA which works in this spirit, thus they have expertise in this field. At the beginning the division will deal with corporate video but directors are working on the new strategy and the working methods will approach those of an advertising agency. |
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