search query: @author Berger, R. / total: 7
reference: 6 / 7
| Author: | Berger, R. |
| Title: | PPT offers new business opportunities |
| Journal: | Billboard
1988 : OCT, 22, VOL. 100, p.9 |
| Index terms: | |
| Freeterms: | Distribution, Retailers, Customers |
| Language: | eng |
| Abstract: | Pay-per-transaction /PPT/ offers an alternative form of distribution.The retailer can get video cassettes for rental use in yet another way. Of course PPT expects retailers to look at business in a different way.3 years of testing have shown, consumers who go to PPT store are ready to pay more for the movies than others. PPT retailers sell more cassettes than non-PPT ones. |
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