search query: @freeterm strategy / total: 7
reference: 6 / 7
| Author: | Ball, B. |
| Title: | TV cash squeeze could be costly for independents |
| Journal: | Broadcast
1989 : MAR 10, p.27 |
| Index terms: | |
| Freeterms: | Deregulation, Revenue, Programming strategy |
| Language: | eng |
| Abstract: | The deregulation of television industry resulted in more hours per channel, and new commercial channels. Advertising accounts for an ever increasing proportion of European television income while licence fee revenue is stagnant. In this situation broadcasters must pay more attention to programming strategies. |
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