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| Author: | Calantone, R. J. Benedetto, C. A. di |
| Title: | Canonical correlation analysis of unobserved relationships in the new product process |
| Journal: | R. and D. Management
1990 : JAN, VOL. 20:1, p. 2-23 |
| Index terms: | PRODUCT DEVELOPMENT PLANNING MODELS VARIABLE COSTING |
| Language: | eng |
| Abstract: | Review of a descriptive model /Project NewProd/ related to the new product development process, and variables on new product outcomes: controllable and environmental. Background. Literature review. Data analysis and the Project NewProd. List of variables in 6 main categories. Rationale for the empirical study. Methodology. Controllable variables. Commercial entity. Nature of information acquired and activity proficiencies. Environmental variables. Resource capabilities of firm and nature of market place. Nature of venture or project. Relationship between all controllable and environmental variables. Three Tables and a Figure illustrate the study and the Appendix covers variables and canonical correlation analysis. |
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