search query: @author Reichel, J. / total: 7
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| Author: | Reichel, J. |
| Title: | How can marketing be successfully standardised for the European Market? |
| Journal: | European Journal of Marketing
1989 : VOL. 23:7, p. 60-66 |
| Index terms: | STANDARDS EEC EXPORT MARKETING |
| Language: | eng |
| Abstract: | A discussion of market customers, their judgement of the exporter's marketing, and the importance of these factors for the standardisation of the marketing. Change of market and customers' requirements. International Organization for Standardization. Pallet patterns. Solution to the standardization of marketing. |
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