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| Author: | Masson, R.T. Mudambi, R. Reynoldson, R.J. |
| Title: | Oligopoly in advertiser-supported media |
| Journal: | Quarterly Review of Economics and Business
1990 : SUMM, VOL. 30:2, p.3-16 |
| Index terms: | ECONOMICS MICROECONOMICS |
| Language: | eng |
| Abstract: | The authors analyze advertiser-supported media (e.g. television) as an industry selling audiences to advertisers. They use a simple model to prove that increased competition results in less of a price decline than would be expected in other industries. It is also shown that if greater competition makes advertisers better off, it makes the media-consumers worse off. |
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