search query: @author Moore, W. / total: 7
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| Author: | Moore, W. |
| Title: | Factorial Preference Structure |
| Journal: | Journal of Consumer Research
1990 : JUNE, VOL. 17, p.94-104 |
| Index terms: | PRODUCT PREFERENCE CHOICE THEORY CONSUMER CHOICE |
| Language: | eng |
| Abstract: | A method of estimating factorial preference structures is presented and then used to examine systematic deviations from both a simple scalable and a hierarchical model of preference for two product classes, soft drinks and automobiles. Factorial preference structures represent a compromise between the Luce model and EBA. |
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