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| Author: | Brandmeyer, K. |
| Title: | Die Marke zwischen Erfahrung und Erlebnis |
| Journal: | Markenartikel
1990 : SEP, VOL. 52:9, p.420-423 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | Advertisement is art. Advertisement is entertainment. When a product begins being advertised in media it acts on a stage. But this is a double stage - that of the product market and the entertainment market,the consumer has to find the message in this double way. |
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