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| Author: | Bunk, B. |
| Title: | Retention Marketing: Das Geschäft mit dem Ärger. *VW |
| Journal: | Absatzwirtschaft
1993 : SEP, p. 65-69 |
| Index terms: | MARKETING BRAND LOYALTY CONSUMER SATISFACTION AFTER-SALES SERVICE COMPLAINTS CAR INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA