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| Author: | Chetty, S.K. Robertson, C. |
| Title: | A (The) contingency-based approach to understanding export performance |
| Journal: | International Business Review
2000 : APR, VOL. 9:2, p. 211-235 |
| Index terms: | Contingency theory Exports Strategy New Zealand Asia |
| Language: | eng |
| Abstract: | This study focused on exporting firms in the apparel industry in New Zealand. Firms were categorised as to whether they were entrepreneurial or conservative in their strategic orientation. The results showed that when entrepreneurial and conservative firms have a strategic orientation and channel structure that matches their external environment there are no real performance advantages for entrepreneurial firms. |
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