search query: @indexterm Household cleansers industry / total: 70
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| Author: | |
| Title: | The Greek market for household cleaning products |
| Journal: | Market Research Europe
2001 : DEC, VOL. 33, p. 37-76 |
| Index terms: | HOUSEHOLD CLEANSERS INDUSTRY MARKET RESEARCH GREECE EUROPE |
| Language: | eng |
| Abstract: | This report analyses the market for household cleaning products in Greece. For the purposes of the study, the market has been divided into the following eight main sectors: textile washing products; dishwashing products; surface cleaners; chlorine bleach; polishes; air fresheners; insecticides. In 2000, the household cleaning products market was worth Drl91.1 billion, representing a value growth of about 24% in current terms over the review period. Textile washing products was the largest sector in the market in 2000. The sector had around 52% share of the market, translating into Dr98.5 billion in retail sales in 2000. The sector was mature. Mainly laundry aids retail sales boosted the sector growth, which was approximately 16% during the review period. |
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