search query: @indexterm Household cleansers industry / total: 70
reference: 2 / 70
Author: | Finn, B. |
Title: | Selling cool in a bottle - of dish soap |
Journal: | Business 2.0
2003 : DEC, VOL. 4:11, p. 72, 74 |
Index terms: | Marketing Household cleansers industry New products Innovation Entrepreneurship Small business Success USA |
Freeterms: | SME |
Language: | eng |
Abstract: | The article deals with how a startup called Method roused a tired category and turned household cleaning products into objects of desire. |
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