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| Author: | Kim, J. Parkhe, A. |
| Title: | Competing and cooperating similarity in global strategic alliances: an exploratory examination |
| Journal: | British Journal of Management
2009 : SEP, VOL. 20:3, p. 363-376 |
| Index terms: | strategic planning international alliances joint business ventures marketing management organizational growth models companies USA |
| Freeterms: | partnerships cross-border |
| Language: | eng |
| Abstract: | This study used two variables, i.e. competing similarity and cooperating similarity, in developing a comprehensive model forcing a simultaneous treatment of partner characteristics and partner capabilities in global strategic alliances. An empirical test of this model using a sample of 70 global strategic alliances indicated mixed support for the study's hypotheses. It is suggested that competing similarity has a negative effect and cooperating similarity has a positive effect on alliance outcomes. In addition, it is also shown that deliberate 'relational efforts' reduce the frictional effects of differences in partner characteristics. |
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