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| Author: | Takeuchi, H. Quelch, J. A. |
| Title: | Quality is more than making a good product. |
| Journal: | Harvard Business Review
1983 : JUL-AUG, VOL. 61:4, p. 139-145 |
| Index terms: | QUALITY CUSTOMERS AFTER-SALES SERVICE |
| Language: | eng |
| Abstract: |
SCIMA