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| Author: | Lele, M. M. Karmarkar, U. S. |
| Title: | Good product support is smart marketing. |
| Journal: | Harvard Business Review
1983 : NOV-DEC, VOL. 61:6, p. 124-132 |
| Index terms: | AFTER-SALES SERVICE |
| Language: | eng |
| Abstract: |
SCIMA