search query: @author Lester, T. / total: 70
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| Author: | Lester, T. |
| Title: | Kwik Save's chain reaction. (A retailing company's pricing and marketing policy) ! Seabrook, G. (managing director) ! Kwik Save |
| Journal: | Management Today
1989 : MAR, p.98-102 |
| Index terms: | GROCERY SHOPS RETAILING STRATEGIC PLANNING JOINT BUSINESS VENTURES |
| Language: | eng |
| Abstract: | In grocery retailing Kwik Save company succeeded in breaking down the prices competitors were offering and US-style formula was confirmed. A suitable SWOT (strength, weaknesses, opportunities and theats) analysis was used in strategic planning. The strength of Kwik Save was its customer base and the low-cost systems surrounding its centralised distribution. The Coleman Meat Company joined the group. Coleman's is one of the fastest-growing parts of the group. The biggest development is a joint venture with Iceland Frozen Food. A gradual expansion of the range of merchandise will take place once laser scanners are introduced at more stores. |
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