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| Author: | Germain, R. Cooper, M. B. |
| Title: | How a customer mission statement affects company performance. |
| Journal: | Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 47-54 |
| Index terms: | AFTER-SALES SERVICE SERVICE MARKETING CORPORATE STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA