search query: @indexterm ORGANIZATIONAL GROWTH / total: 70
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| Author: | Wood, S. |
| Title: | Club Med's global villages |
| Journal: | Business
1990 : JAN, p. 64-71 |
| Index terms: | TOURIST INDUSTRY CORPORATE PLANNING ORGANIZATIONAL GROWTH |
| Language: | eng |
| Abstract: | Assessment of the holiday village operator: Club Mediterranee. Its development. Centralized network of personal relations. Style of holiday making. Facilities. The biggest company in tourism. Turnover and profits. Stakes in Club Med and uncertainty about its future. Change in product line. Growth in Japanese market. Sex and sun image counter-productive in the US. Sales of holidays to the European market. Repackaging the product. Five levels of new products and marketing. Up-market positioning. Strong branding. High investment. Management system. New villages in Pakistan and Vietnam. |
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