search query: @indexterm AFTER-SALES SERVICE / total: 70
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Author: | Vandermerwe, S. |
Title: | The Market Power is in the Services: Because the Value is the Results |
Journal: | European Management Journal
1990 : DEC, VOL. 8:4, p. 464-473 |
Index terms: | MARKETING STRATEGY SERVICE MANAGEMENT AFTER-SALES SERVICE |
Language: | eng |
Abstract: |
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