search query: @indexterm Switzerland / total: 703
reference: 44 / 703
| Author: | Tajeddini, K. Trueman, M. |
| Title: | The potential for innovativeness: A tale of the Swiss watch industry |
| Journal: | Journal of Marketing Management
2008 : VOL. 24:1-2, p. 169-184 |
| Index terms: | clocks and watches industry innovation Switzerland qualitative research |
| Language: | eng |
| Abstract: | This paper examines the way in which some Swiss watch firms respond to innovativeness, their capacity to innovate, and their engagement in the innovation process. Using a purposeful stratified sampling method with in-depth interviews of 13 marketing managers and owners for a 3-month period. ... it is suggested that if decision makers wish to influence business performance, they need to be aware of comprehensive insight into the potential for innovativeness. |
SCIMA