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| Author: | Lord, M.D. Mandel, S.W. Wager, J.D. |
| Title: | Spinning out a star |
| Journal: | Harvard Business Review
2002 : JUN, VOL. 80:6, p. 115-121 |
| Index terms: | Case studies Agriculture Tobacco industry Pharmaceutical industry USA |
| Freeterms: | Spinoffs |
| Language: | eng |
| Abstract: | Most spinouts flop. But Targacept flourished when its parent set it loose. Here is how it beat the odds. There are four traps that may doom companies from the start: 1. the crown jewel trap, 2. the piggy bank trap, 3. the one-legged stool trap, and 4. the umbilical cord trap. |
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