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| Author: | Fynes, B. Ennis, S. |
| Title: | From Lean Production to Lean Logistics: The Case of Microsoft Ireland |
| Journal: | European Management Journal
1994 : ,Vol.12;3,p.322-331 |
| Index terms: | PRODUCTION MANAGEMENT MANUFACTURING INDUSTRY MASS PRODUCTION IRISH REPUBLIC |
| Language: | eng |
| Abstract: | Two bodies of literature have tended to dominate in the area of quality: one has emerged form the manufacturing/operation management discipline, the other form services and marketing . The interface between both schools of thought is addressed less frequently, probably reflecting the traditional perception of the existence of an adversarial relationship between manufacturing and marketing. This paper focuses on the issue quality in both a manufacturing and logistics context, the latter labelled by Drucker as "management's last frontier". A case study of the journey to lean production at Microsoft Ireland's manufacturing plant and the implications of such changes for the sales and service subsidiaries in Europe is included. Changes in channel structure and relationships, the management of logistics from a peripheral location and trust, are the case. |
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