search query: @indexterm production management / total: 708
reference: 140 / 708
Author: | Riedel, H. |
Title: | Das Porsche-Revival: Wiederbelegung einer Marke. |
Journal: | Absatzwirtschaft
1995 : NOV, p. 78-80, 82 |
Index terms: | BRANDS CAR INDUSTRY STRATEGIC MANAGEMENT PRODUCTION MANAGEMENT MARKETING STRATEGY CUSTOMER RELATIONS |
Language: | ger |
Abstract: |
SCIMA