search query: @indexterm production management / total: 708
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| Author: | Karlsson, C. Åhlström, P. |
| Title: | Perspective: Changing product development strategy - a managerial challenge |
| Journal: | Journal of Product Innovation Management
1997 : NOV, VOL. 14:6, p. 473-484 |
| Index terms: | PRODUCT DEVELOPMENT STRATEGY CHANGE PRODUCTION MANAGEMENT |
| Language: | eng |
| Abstract: | This paper presents a case study of a firm's efforts to build capabilities for creating new products quickly and efficiently. The paper emphasizes the process that the electromechanical manufacturing firm used for changing its product development strategy. The paper describes the key lessons learned during the change process, and offers suggestions for managing the process of changing product development strategy. |
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