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| Author: | Letmathe, P |
| Title: | Der Einfluss von Informationsasymmetrien auf die Nachfrage umweltorientierter Kundensegmente |
| Journal: | Zeitschrift für Betriebswirtschaft
1998 : ERGÄNZUNGSHEFT 1/98, p. 47-66 |
| Index terms: | ENVIRONMENTAL PROTECTION PRODUCTION MANAGEMENT CUSTOMERS SALES MANAGEMENT EMPIRICAL RESEARCH |
| Language: | ger |
| Abstract: | Empirical evidence and the presented production model considering the demand of environment-oriented customer segments show that environmental impacts play an important role for the entrepreneur's sales policy. Disintegration of individual and social benefits and information asymmetry can lead to market failure with negative consequences for the individual benefits for the customers, for the sales of companies with comparable clean products and for the efforts of companies to protect the environment. Possible measures to decrease these disadvantages can help to reduce the discrepancy between social and individual benefits as well as information asymmetry. |
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