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| Author: | Lewis, R.J. |
| Title: | Activity-based costing for marketing |
| Journal: | Management Accounting (New York)
1991 : NOV, VOL. LXXIII:5, p. 33-36, 38 |
| Index terms: | DECISION MAKING COST CONTROL DISTRIBUTION COSTS |
| Language: | eng |
| Abstract: | Analysis of activity-based costing (ABC) in US marketing activity, related to total cost management. Physical distribution. Just-in-time (JIT) methods and inventory reduction. ABC principles. Procedure. Selling. Advertising. Packing and shipping. Profitability analysis. Marketing and physical distribution costs. 5 Tables illustrate the study. |
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