search query: @indexterm distribution costs / total: 71
reference: 9 / 71
| Author: | Pretzel, J. |
| Title: | Gestaltung der Hersteller-Handel-Beziehung durch Category Management |
| Journal: | Markenartikel
1996 : VOL. 58:1, p. 21-25 |
| Index terms: | MANAGEMENT MARKETING STRATEGIC MANAGEMENT DISTRIBUTION COSTS CONSUMER SATISFACTION GERMANY |
| Language: | ger |
| Abstract: |
SCIMA