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Author:Barkin, T.I.
Hertzell, S
Young, S.J.
Title:Enfrentarse a competidores de bajos costes: ejemplos del mercado aereo
Journal:Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.24-28
Index terms:COSTS
DISTRIBUTION COSTS
COMPETITION
AIRLINES
Language:spa
Abstract:
SCIMA record nr: 153601
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