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Author:Chirls, S.
Title:Servicio: el reto de Pepsi
Journal:Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.70-73
Index terms:DRINKS INDUSTRY
SOFT DRINKS INDUSTRY
DISTRIBUTION
DISTRIBUTION COSTS
TECHNOLOGICAL CHANGE
Language:spa
Abstract:
SCIMA record nr: 153611
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