search query: @indexterm translations / total: 71
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| Author: | Sherblom, J. |
| Title: | Transforming business communication by building on Forman's translation metaphor |
| Journal: | Journal of Business Communication
1998 : JAN, VOL. 35:1, p. 74-86 |
| Index terms: | COMMUNICATION TRANSLATIONS ECONOMICS |
| Language: | eng |
| Abstract: | in her article in this issue, Janis Forman argues that examining "our translation activities may provide a powerful lens for studying our interdisciplinarity." As a relatively new field of interdisciplinary research and study, business communication needs such an examination. Thinking about the translation activities, as Forman suggests, provides a powerful lens for examining and reflecting upon the field's brief history and dynamic interdisciplinarity. |
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