search query: @indexterm MICROPROCESSORS INDUSTRY / total: 71
reference: 5 / 71
Author: | Schmäh, M. Erdmeier, P. |
Title: | Sechs Jahre "Intel inside". Fallstudie zur Markenführung. |
Journal: | Absatzwirtschaft
1997 : NOV, p. 122, 124-127, 129 |
Index terms: | MICROPROCESSORS INDUSTRY BRANDS MARKETING STRATEGY ADVERTISING CO-OPERATION CASE STUDIES |
Language: | ger |
Abstract: |
SCIMA