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| Author: | Peng, Daiwu |
| Title: | On the second revolution in market business and marketing (original in Chinese) |
| Journal: | Commercial Economy and Management (c)
1998 : 2, p.44-46 |
| Index terms: | MARKETING |
| Language: | chn |
| Abstract: | The second revolution of market business operation and marketing is to make a shif from business operation and marketing facing market to facing consumers and correspondingly change thoroughly the tactics of market business operation and marketing. It, in essence, is a change in manegerial ideology from aiming at profits to at society. It first declares war on the basic concept of market business operation and marketing and then shift the focus of attention from market to consumers. It changes thoroughly the tactics of business operation and marketing, and adopts the tactics of sustainable development. With socio-economy developing and the social business and marketing concept established, the strategy of business operation and marketing will become more perfect. |
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