search query: @indexterm MICROPROCESSORS INDUSTRY / total: 71
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| Author: | Symonds, W. |
| Title: | Can Gilette regain its voltage? |
| Journal: | Business Week
2000 : OCT 16, VOL. 3687:1017, p. 70-73 |
| Index terms: | COMPANIES STRATEGY MICROPROCESSORS INDUSTRY |
| Language: | eng |
| Abstract: | After buying Duracell Co. for more than USD 7 billion in stock in late 1996, Gillete Co. executives were positively giddy. They figured robust growth in battery demand would soon propel Duracell's sales beyond those in the company's historic shaving franchise. Privately, some even suggested Gillette's prowess as an innovator could create a premium brand in batteries - as it did for years with razors - and give Duracell the sort of cachet that Intel Corp. achieved with its microprocessors and the "Intel Inside" logo. |
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