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| Author: | Sumberg, C. |
| Title: | Brand leadership at stake: selling France to British tourists |
| Journal: | Translator : Studies in Intercultural Communication
2004 : VOL. 10:2, 329-353 |
| Index terms: | Communication Marketing Tourism Tourist industry Translations |
| Language: | eng |
| Abstract: | The tourist brochure is a key factor in the promotion of a country. This paper studies how the approach to target text production may influence the effectiveness of translated tourist brochures. |
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