search query: @indexterm MANAGEMENT HISTORY / total: 71
reference: 51 / 71
| Author: | |
| Title: | Advertising research yesterday, today and tomorrow. |
| Journal: | Journal of Advertising Research
1986 : FEB-MAR, VOL. 26:1, p. 7-111 |
| Index terms: | ADVERTISING RESEARCH MANAGEMENT HISTORY FUTURE |
| Language: | eng |
| Abstract: |
SCIMA