search query: @journal_id 69 / total: 714
reference: 22 / 714
| Author: | Dickson, P. R. |
| Title: | The static and dynamic mechanics of competition. A comment on Hunt and Morgan's comparative advantage theory (Marketingtheorie) |
| Journal: | Journal of Marketing
1996 : OCT, VOL. 60:4, p. 102-114 |
| Index terms: | |
| Freeterms: | KONKURRENZ, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | The author provides constructive criticism of Hunt and Morgan's (1995) promotion of the dynamic disequilibrium paradigm and explains why their comparative advantage and market orientation theory is not dynamic enough. He discusses what creates market diversity and comparative advantage, why competitive markets are more efficient, how competitive markets fail, and how management of ailed markets can fail. Hunt and Morgan respond to the concerns raised by the author about the issue of path dependencies and the dynamics of resource advantage theory. |
SCIMA