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Author:Hartline, M. D.
Ferrell, O. C.
Title:The management of customer contact service employees. An empirical investigation (Arbeitsverhalten)
Journal:Journal of Marketing
1996 : OCT, VOL. 60:4, p. 52-70
Index terms:
Freeterms:KUNDENDIENST, MANAGEMENTSTIL,
AUFGABENERWEITERUNG, QUALITÄTSPOLITIK
Language:eng
Abstract:The authors examine the attitudinal and behavioural responses of customer contact employees that can influence customers' perceptions of service quality, the relationships among these responses, empowerment, behaviour-based employee evaluation, and management commitment to service quality. The findings indicate that managers who are committed to service quality are more likely to empower their employees and use behaviour-based evaluation. However, the use of empowerment has both positive and negative consequences in the management of contact employees.
SCIMA record nr: 158165
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