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| Author: | Teas, R. K. Palan, K. M. |
| Title: | The realms of scientific meaning framework for constructing theoretically meaningful definitions of marketing concepts (Marketingkonzept) |
| Journal: | Journal of Marketing
1997 : APR, VOL. 61:2, p. 52-67 |
| Index terms: | |
| Language: | eng |
| Abstract: | Concepts in marketing theories are vulnerable to problems involving conceptual ambiguity and vagueness when they are defined using natural language systems. The authors present a framework that researchers can use to assess the theoretical meaningfulness of conceptual definitions and to improve theoretical meaningfulness using the specification of formal language systems. They use several consumer expectations and related concepts to demonstrate the contribution of this framework to the improvement of conceptual definitions and to the process of theory formalization. |
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